For years this sleepy little town has enjoyed great prestige among Thais. Hua Hin was the original holiday destination for royalty and jet-setters, who would escape from Bangkok's unbearable heat every summer on a procession of elephants. Hua Hin, Thailand's oldest beach resort, is located on the Gulf of Thailand, 200 km south of Bangkok.Hua Hin is booming and the reasons are transparent. Clean white sand, crystal clear water and a tranquil atmosphere have continued to attract tourists in search of peaceful and relaxing holidays. Nearly 3 million visitors in 2006 (35% of them being foreigners) came to this family oriented destination.

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